Bullying ad

Task!

You need to develop an advertisement (on word, publisher, photoshop, etc) that could be used as part of an anti-bullying campaign.



Once you have designed your advertisement you need to write a summary of the ad, addressing the following things:
1. What message you hope the ad will deliver.
2. Why did you make certain choices regarding colour schemes, graphics and words?
3. How effective do you think this ad will be?
4. Who is the target audience of your ad? I.e which age group, boys or girls, etc.



Bullying ad





The general message of this bullying advertisement is that bullying is a crime and is not permitted to be done anywhere! I chose the words “Bullying is a crime” because it tells people what the ad is about and tells the viewers what bullying is. I chose the words to be in big black writing so it draws attention and captures the audience’s eyes. I chose to put a picture of a guy bullying another little guy so people know what the poster is about when they look at it. This illustration also helps get the message across. I chose to put red lines through the illustration so that the viewers know that it is wrong, as it is crossed out! This ad will be highly effective as it will draw many peoples attention and keeps them alert that there actions towards other people may mean they are committing a crime. The target audience of this ad is all students in middle school, years 7 to 9 and ages around 11 to 14. This ad will be good for both boys and girls.